Articles on Female athletes

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The Toronto Furies huddle up before their match-up against crosstown rivals, the Markham Thunder. Photo Credit: Dave Holland

Women’s hockey has avid fans but needs a corporate cash infusion

Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.
Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year. AP Photo/Stacy Bengs

The case for boosting WNBA player salaries

Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today's WNBA stars receive.
The elite women at the starting line of the 2017 Boston Marathon, a 26.2-mile distance competition. (AP Photo/Mary Schwalm)

Boston Marathon: How advertisers target female runners

Women endurance runners are being celebrated in the advertising world yet the ads also create negative sentiments by focusing on 'ideal' running bodies - long, lean and masculine.
Canada’s Andi Naude, who came into the Olympics ranked No. 2 in the world in women’s mogul skiing, reacts after failing to complete her final run at the 2018 Winter Olympic Games. THE CANADIAN PRESS/Jonathan Hayward

The agony of defeat: How Olympians can deal with failure

Failure is something all athletes need to deal with, especially when competing on the world stage that is the Olympics. Learning self-compassion can help athletes rebound from setbacks.

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