Articles on Fundraising

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Giving up alcohol for a month might help you feel better in the short term, but no-one knows if taking part in these campaigns promotes long-term healthy drinking habits. from www.shutterstock.com

Yes, alcohol awareness campaigns like Dry July can work, but not for everyone

Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.com

Even ugly animals can win hearts and dollars to save them from extinction

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Including different facial expressions in fundraising pitches can change how people respond, research suggests. www.shutterstock.com

Do happy faces or sad faces raise more money?

Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
In this 2008 photograph, former ambassador to the United Kingdom Robert H Tuttle greets President George W. Bush. Prior to becoming an ambassador, Tuttle was known for his empire of car dealerships. Jason Reed/Reuters

How do you become an ambassador?

If you want a desirable ambassadorship, becoming a Foreign Service Officer and earning the relevant degrees – in other words, accumulating experience – might not be the best plan of action.
Graham Beal led the Detroit Institute of Arts through the city’s financial crisis. Les Ward

Rescuing Detroit’s art museum: an interview with director Graham Beal

Graham Beal, the Director of the Detroit Institute of Arts, recently announced that he will be retiring after fifteen years at the helm. Two of his achievements particularly stand out. The first is his…
We can’t always see no evil. Alicakes

Charity campaigns may cause outrage, but shock sells

A campaign for Pancreatic Cancer Action recently stirred up controversy over advertising “shock tactics”. In the advert, genuine sufferers of the disease stated to camera that “I wish I had testicular…
Breast cancer pink has become the signifier of a new feminism more concerned with awareness than protest. GaiaRae Veliz/Flickr

Girlie or girl power? Breast cancer and the cult(ure) of pink

Pinktober, when hundreds of products turn pink for breast cancer, is a curious month – more carnival than commemoration; more rose-coloured glasses than true blue conscious raising. Concerns have been…
Australian social enterprise STREAT is using crowdfunding to raise $80,000 for a youth training café in Melbourne. Flickr

Explainer: What is crowdfunding?

Businesses and NGOs mainly rely on traditional approaches to fundraising. But in recent times, both sectors have shown significant interest and had great success in the adoption of crowdfunding as a contemporary…

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