Articles on Fundraising

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On November 12, 2019, in Venise, the sea rose 1.87 metres above its normal level, flooding much of the city. Ihor Serdyukov/Shutterstock

Notre-Dame and Venice: why such a gap in generosity?

More than 1 billion euros were donated after Paris’ cathedral was grievously damaged by fire in April. By comparison, just a few million euros were given after catastrophic flooding in Cité des Doges.
A volunteer sorts through donated clothing as part of a bushfire appeal. Generally, it’s best to give money - unless the organisation to which you are donating has requested specific goods. AAP/DEAN LEWINS

How to donate to Australian bushfire relief: give money, watch for scams and think long term

It's worth thinking carefully about how to give, to ensure you're not wasting your contribution or inadvertently making things worse.
Volunteer firefighting crews have attempted to crowdfund equipment and supplies. AAP Image/Supplied, DFES Incident Photographer Lewis van Bommel

Crowdfunding: when the government fails to act, the public wearily steps up

Farmers seeking relief from the drought and firefighters stretched to their limits have turned to crowdfunding for help. But public appeal shouldn't replace good governance.
Turns out some CEOs are genuinely out to make a difference. Craig Golding/AAP

Take heart, charity stunts can make CEOs better people

It's easy to be cynical about charity drives like the Vinnies CEO Sleepout. Are they just PR stunts or can they make a difference beyond fundraising? Our study shows they can, and they do.
To mark its 30th anniversary in business, the national PetSmart chain is donating enough food to serve animals in need an estimated 60 million meals. Sandy Huffaker/AP Images for PetSmart

Giving and fundraising: 4 essential reads

Ever wondered which fundraising appeals work best or what kind of charitable donations are ideal after disasters strike?

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