Articles on Gender stereotypes

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Why this academic got a radio ad banned

Gender stereotyping might be funny, but it's no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
In ads in women’s weekly mothers have gone from guided by experts to gaining expertise, all the while still limiting maternal knowledge to the domestic sphere. Shutterstock

Keeping mum in the kitchen – representations of mothers in ads haven’t changed in six decades

Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of 'professional' expertise
Two female models face off in a production of The Magic Flute at Texas A&M University. Above, the Queen of the Night is up to no good, while the passive Pamina awaits her rescuer. Wikimedia

The tale of two queens: flipping the script on the ‘princess culture’ in opera

Princess movies and opera alike reveal the limited number of models available to women. "Le Dernier Sorcier", composed by Pauline Viardot in 1869, shows that a much richer world is possible.
No, a DNA swab can’t tell you if you’re gay, or likely to be obese, or depressed. And it can be damaging to believe so. Shutterstock

‘Gay gene’ testing apps aren’t just misleading – they’re dangerous

Genetic apps claim to reveal fundamental insights about your health, well-being, and even intellect. But it's not just spurious science - believing these traits are genetic can have harmful consequences.
After 117 years, a third woman won a physics Nobel. Alexander Mahmoud, © Nobel Media AB 2018

Why don’t more women win science Nobels?

Progress has been made toward gender parity in science fields. But explicit and implicit barriers still hold women back from advancing in the same numbers as men to the upper reaches of STEM academia.
Only 3 percent of these prizes have gone to women since 1901. Reuters/Pawel Kopczynski

Why more women don’t win science Nobels

Progress has been made toward gender parity in science fields. But explicit and implicit barriers still hold women back from advancing in the same numbers as men to the upper reaches of STEM academia.
Sexualised images of women persist in sport media, despite the changing demographics of fans. Srdjan Suki/EPA

Why stereotypes of sexy women fans persist at the World Cup

Women now make up a sizeable share of football audiences, but unless decked out in short shorts and cropped jerseys, they are barely visible in the media.
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.

Beyond pink and blue: the quiet rise of gender-neutral toys

Ken dolls with a 'man bun'. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.

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