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Online dating apps can provide a wealth of choice, but some users feel overwhelmed and exhausted by the experience. Shutterstock

Dating apps: marketing experts’ research reveals pitfalls to look out for, and tactics for success

Use of dating apps is on the rise and they can provide a wealth of choice. Research also shows that they can leave some users feeling overwhelmed and exhausted.
Grindr allows for anonymity in a way that other dating apps do not. Martin Bureau/AFP via Getty Images

How gay men justify their racism on Grindr

When gay men were confronted about writing ‘no Blacks’ or ‘no Latinos’ on their profiles, many of them became defensive.
As for-profit corporations, should dating apps be taking care of us? Should they act as health authorities? (Shutterstock)

Relationships during a pandemic: How dating apps have adapted to COVID-19

Dating apps were created to help people connect online, then meet in person… How have they responded to the pandemic? And what role do they play in helping people adjust to this new dating reality?
A recent study uncovered a variety of surprising ways that people used Tinder in their lives. (Shutterstock)

How Tinder is being used for more than just hook-ups

Tinder was developed as a dating app, but research has found that some find it useful for promotional campaigns and artistic purposes.
A recent analysis of profile pictures on Grindr show that most people using the site emphasize their physical fitness and bodies indicating that they using it as the Uber of casual sex. (Shutterstock)

Grindr profile pics are all about the hookup

Grindr, the largest queer dating app worldwide, is all about the short term hookup; the currency used to attract your date is physical fitness versus wealth symbols, used by straight men on Tinder.
The act of spending money to impress others is a signal of resources to potential mates. Having resources is a valued trait by females. (Shamim Nakhai/Unsplash)

What your profile pic says about you in the Tinder age

Dating apps have changed the way people present themselves. Visual cues and short 100 word bios are the new currency of dating.

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