Articles on Human behavior

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Big data makes it a bit easier to guess your next move. blackboard1965/shutterstock.com

Can math predict what you’ll do next?

Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
A product’s calorie label is a common form of nudging behavior. AP Photo/Jacquelyn Martin

Do people like government ‘nudges’? Study says: Yes

Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
When school gets tough, do you think it’s worthwhile? Or time to give up? Pavlin Plamenov Petkov/Shutterstock.com

Do challenges make school seem impossible or worthwhile?

A high school science test, a Psych 101 course, long job applications: Sometimes it's hard to be motivated to succeed. As it turns out, how you respond to difficulty and ease can make all the difference.
Rumors abounded in the days after the death of Supreme Court Justice Antonin Scalia. Nick Lehr/The Conversation

Making sense of the Scalia conspiracy theory

How do rational people get sucked into believing conspiracies? According to research, we're more susceptible than you'd think.

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