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Antoine Arnault (second from left), son of Bernard Arnault and member of the LVMH board of directors, visited the Notre-Dame de Paris Cathedral the day after the fire. Christophe Petit Tesson/AFP

The profane and the sacred: why luxury firms rushed to support Notre-Dame

The biggest names in France’s luxury industry have given millions of euros to help rebuild Notre Dame. Questioning why they would do so overlooks the deep historical and religious roots of the industry.

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