Articles on LEGO

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Chinese artist Ai Wei Wei’s deft use of social media has enabled him to gather worldwide support in his fight against censorship. AAP One

The building blocks of dissidence: Chinese artist Ai Weiwei and #Legogate

What makes Ai Wei Wei so powerful? Critics say if he didn't exist, he'd need to be invented: an artist who's combined his life and art into a politically charged performance that helps define how we see modern China.
The Forum of Pompeii recreated in Lego. Craig Barker/Nicholson Museum

Lego Pompeii creates less pomp and more yay in the museum

Lego Pompeii was painstakingly recreated from more than 190,000 individual blocks across 470 hours for Sydney University’s Nicholson Museum – it’s the largest model of the ancient city ever constructed…
Come play with us. For ever. And ever. And ever. Alex Eylar

Humilitainment – the sorry story of reality TV

Yesterday the Danish Toymaker Lego announced its plans for a reality TV show to be launched in 2015, rumoured to be based on the idea of Master Builders, the top “construction workers” in the insanely…
The Lego brick has now become a basic module of virtual “brickworlds”. Andreas

Sublime design: Lego

“Danish design” usually conjures up images of mid-century modern furniture – functional yet sculptural – but Denmark’s most successful “design icon” is a humble plastic brick: Lego. In 2013, the Lego Group…
The tie-in merchandising costs HOW much?! julochka

Lego Movie CEO is evil because bad bosses sell cinema tickets

President Business is a bad guy. We know that because he is the chief executive of the Octan Corporation. He also has bad hair, control issues, and transforms into the evil tyrant Lord Business who – together…
Lego is fighting back against a virtual onslaught. Village Roadshow

Brand connection and The Lego Movie – what’s going on?

Thanks to the release of The Lego Movie – which opened in the US to huge acclaim on February 7 – the Danish toy company looks set to extend its “brand connection” to generations of families, even further…
The LEGO Architecture range has been good for the company’s fortunes. lilivanili

Block party: how architecture helped rebuild LEGO

Virtually any kid who picks up a bucket of LEGO bricks will start by making a house, usually in mismatched, rainbow colours, maybe featuring a few of the little plastic minifig people. It seems almost…

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