Antoine Arnault (second from left), son of Bernard Arnault and member of the LVMH board of directors, visited the Notre-Dame de Paris Cathedral the day after the fire.
Christophe Petit Tesson/AFP
The biggest names in France’s luxury industry have given millions of euros to help rebuild Notre Dame. Questioning why they would do so overlooks the deep historical and religious roots of the industry.
‘Arroz con Pollo’ by US artist Jean-Michel Basquiat, part of the ‘Basquiat – Schiele’ exhibition at the Fondation Louis Vuitton in Paris, 2018.
Prada and Louis Vuitton are just two major brand names to make a big play in the art world. But if you are looking for innovation you may be disappointed.
Different mindsets: the world does not view luxuries in the same way.
When it comes to advertising luxury brands, marketers tend to see the world as one homogenous lump. It's time they wised up.