Moonshot. Enough reward points to take a longer trip?
It's a collosal business. But who gets the most out of 'rewards'? And what if we all used ours at once?
Tesla owners with clever license plates: W/O GAS, TSLA 101, SUN ENRG, and SIN CO2.
As electric vehicle fans, Tesla's customers are a key cog in the company's marketing machine. How much pull will they have as Tesla makes the Model 3 for a broader – and tougher – crowd?
Esenna O'Neill’s dramatic departure from YouTube and Instragram was precipitated by her feelings of inauthenticity.
Essena O'Neill's dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
One in the eye for John Lewis.
The retailer's emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
How stuff gets sold to kids.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
New David Jones brand ambassador Adam Goodes will prove to be a good call for the retailer - but have shoppers moved on?
The choice of Adam Goodes as David Jones ambassador is on the pulse, but the concept of a "Face of" is outdated.
Getting into the spirit at Temple University.
UK universities should take note from US colleges and cultivate more of a university spirit.
The 'In' campaign has started on the back foot. Here's what it needs to do to get going.
Energy drinks are often promoted alongside extreme sports, video games and youth-centric activities such as lifesaving.
Tambako The Jaguar/Flickr
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
Displeased: consumers have lost trust in Volkswagen – and its marketing.
Can VW rebuild public trust? Its survival may depend on repairing the image damage caused by deception over clean diesels.
DavidGraham86 / Shutterstock.com
The short and long-term impact of hosting the Rugby World Cup for the whole of the UK.
May the hype be with you.
The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
Sugar and spice and all things pumpkin.
Fall by Shutterstock
It was a humid, sticky 32°C when I made a quick trip to the grocery store in shorts and a tank top earlier this week. Despite the heat, however, the store clearly wanted me to think it was the fall season…
People queue outside the first KFC restaurant in Yangon, Myanmar, which opened last month.
Nyein Chan Naing/EPA/AAP
By bidding the price of unhealthy food down, fast food marketers are normalising everyday consumption.
In its home territory of the UK, a mention of the word “Aga” immediately conjures up an image of middle-class, middle England, where the Aga cooking stove is the aspirational kitchen feature. No country…
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
Do you like your coffee to have artistic flair? Recent research shows we're likely to pay more for a coffee with latte art than a mere 'flat' white.
Calvin Klein is known for its especially sexy ads.
Studies show sexualized advertising often isn't effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Different mindsets: the world does not view luxuries in the same way.
When it comes to advertising luxury brands, marketers tend to see the world as one homogenous lump. It's time they wised up.