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Esenna O'Neill’s dramatic departure from YouTube and Instragram was precipitated by her feelings of inauthenticity. Vimeo

When authenticity and advertising collide on social media

Essena O'Neill's dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
People queue outside the first KFC restaurant in Yangon, Myanmar, which opened last month. Nyein Chan Naing/EPA/AAP

How marketers condition us to buy more junk food

By bidding the price of unhealthy food down, fast food marketers are normalising everyday consumption.

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