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The product placement is obvious, but are viewers aware that it is paid for? And do they care? AmazingPhil

Why product placement on YouTube can’t be regulated like television

Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Can you relate? YouGov

YouGov app: enjoy consumer profiling while you can

One of the UK’s largest market research firms has caused a stir with an online tool that gives a peek into its treasure trove of consumer profiles. YouGov describes its Profiler app as “a showcase for…
William Boyd’s latest protagonist. Land Rover Our Planet

Literature’s long love affair with product placement

Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
Sainsbury’s Christmas ad has been criticised for using World War I to serve its bottom line. Sainsbury's

Selling charity at Christmas, from Sainsbury’s to Band Aid

Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
Facebook users willingly spread marketing messages on behalf of food and beverage corporations. Monkey Business Images/Shutterstock

Digital junk: food and beverage marketing on Facebook

We all know obesity is a common, serious, and costly health issue. But while government action has stalled and the debate rages on about how best to combat this growing public health disaster, junk food…
Aldi and Lidl bring with them all kinds of new competition in the supermarket wars. PA/PA Wire

New problems posed for big brands by discount supermarkets

The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Remember when the airline seat with extra leg room was free? Shutterstock

Why ‘free’ will eventually cost you

Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…

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