Marketing

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In the countdown to the March 28 New South Wales election, social media is a key battleground for persuading swinging voters. @lyon_brendan/Twitter

The marketing battle for NSW hearts and minds on privatisation

Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
Artisanal, free trade, fair trade organic? Shutterstock

Labels of love: how to choose chocolate for your Valentine

It’s that time of year when the stakes can feel very high when choosing a chocolate for your sweetie. Yet the options are more bountiful and confounding than ever. Valentine’s Day chocolates in a growing…
Complementary medicines such as krill oil don’t always have the science to back up their claims. Jo Christian Oterhals/Flickr

Krill oil marketing: a case study of Australia’s broken regulations

Two out of three Australians regularly use complementary medicines, which constitute a A$3.5 billion domestic market. But the industry’s marketing strategies are a source of ongoing controversy and pose…
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
The product placement is obvious, but are viewers aware that it is paid for? And do they care? AmazingPhil

Why product placement on YouTube can’t be regulated like television

Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Can you relate? YouGov

YouGov app: enjoy consumer profiling while you can

One of the UK’s largest market research firms has caused a stir with an online tool that gives a peek into its treasure trove of consumer profiles. YouGov describes its Profiler app as “a showcase for…

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