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Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Prime Minister Justin Trudeau participates in an armchair discussion highlighting the federal budget’s investments in Canadian innovation at the University of Ottawa in March 2018. THE CANADIAN PRESS/Justin Tang

Made by humans: A recipe for innovation

Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Can government-approved pot beat street weed?

In competing with Canada’s black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments’ policy choices.
This 1980s ad for Lindeman’s Ben Ean Moselle mirrored the shift in Australian wine culture from egalitarian to aspirational. Lindeman’s (Holdings) Ltd, Z418 Box 335 27.103, Noel Butlin Archives Centre

The rise and fall of Ben Ean Moselle and what it says about Australian society

Lindeman’s Ben Ean Moselle was the ultimate wine for everyone in the 1970s. But as Australia grew wealthier, its fortunes faded in competition with other, ‘finer’ wines.

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