Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Drug companies funded more than 116,000 educational events for doctors over four years. Now you can find out exactly which companies footed the bills and how much they paid.
The old adage that 'sex sells' is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Marketers take advantage of the fact that children sometimes can't recognise the difference between product placement and advertising.