Articles on Nudge theory

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In the wrong hands, ‘nudges’ can be used in nefarious ways. Marionette strings via www.shutterstock.com

Can Trump resist the power of behavioral science’s dark side?

Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Is the water crisis in Flint, Michigan evidence that governments need a new way to make decisions? REUTERS/Carlos Barria

Society’s biggest problems need more than a nudge

When it comes to many of the big decisions faced by governments and the private sector, behavioral science has more to offer than simple nudges.
I drank how much more than my peers? www.shutterstock.com

How to start nudging people to drink less alcohol

Excessive drinkers are more likely to seek help when their drinking habits are compared with their peers than when they are simply given the guidelines.
‘Nudge’ theory - a form of behavioural economics - encourages rather than coerces. Image sourced from www.shutterstock.com

‘Nudging’ people towards changing behaviour: what works and why (not)?

Earlier this week an impressive cast of academics, policy experts and business leaders gathered in Sydney at the inaugural Behavioural Exchange meeting to talk about “nudges”. Made famous by Richard Thaler…

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