Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Despite his presidential victory, Donald Trump’s business brand is suffering, as is that of his daughter, Ivanka.
(AP Photo/Pablo Martinez Monsivais)
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
A little branding can go a long way in the corporate suite.
Bar code on head from www.shutterstock.com
Not in terms of the Kardashian-style "personal brands" in vogue these days, but by using the practice's core principles to make leaders better and more mindful of diversity.
LinkedIn is focusing on a younger audience, targeting high school students.
A Name Like Shields Can Make You Defensive/Flickr
Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…