Clive Palmer didn’t win any seats for his party in the election, but he says his massive advertising spend was “worth it” to prevent Bill Shorten from becoming prime minister.
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Political advertising has moved away from traditional media and is now more prevalent on platforms like Facebook, Snapchat and Instagram.
AAP/ALP/Liberal Party/GetUp!/Australian Youth Climate Coalition
The major parties are focusing on social media like never before to get their messaging out – and finding more creative ways to do it.
On Monday, the first day of pre-polling, there was a surge in social media ads.
Bianca De Marchi/AAP
Andrew Hughes on political advertising - and Clive Palmer
ANU marketing lecturer Andrew Hughes says this is the first election where the advertising spend and activity has been more focussed on digital.
Under fire, but not without options.
AP Photo/Francois Mori
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
The prime minister's office has promoted tweets in favour of the Brexit deal – why that's a problem.
The American people used to get more information in common.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
The ‘Yes’ campaign’s first ad focused on the evidential flaws with the ‘No’ campaign’s ads.
The history of widespread advocacy campaigns shows that the 'No' campaign has many unfair advantages in the marriage equality debate.
Republican candidate for Georgia’s Sixth District congressional seat Karen Handel declares victory with her husband Steve.
AP Photo/John Bazemore
But there's little evidence the high spending changed any minds, says a political scientist who lives in the district.
Should the government be able to use intellectual property laws to control who can criticise its health policies by using the Medicare logo?
Using intellectual property laws to try to shut down Mark Rogers’ 'Save Medicare' website shows how these laws serve to restrict free speech and advance government privatisation agendas.
Kathy Willens / POOL / EPA
Both Trump and Clinton's reference to children in their campaigns could be cause for concern.
Medicare wasn’t a major election issue at the start of the campaign.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.
Malcolm Turnbull’s short biographical video on social media talks about being raised by his single-parent father, and the love his father Bruce showered on his son.
Malcolm Turnbull's video and Bill Shorten's book are underpinned by the same idea: the love their parents had for them, and that in turn imbued them with the right qualities to become prime minister.
There has been debate in recent times around placing caps or limits on some forms of political advertising.
What are some of the legalities and issues around political advertising in federal campaigns?
Labor is determined to portray Bill Shorten as decisive, free of his rhetorical ‘zingers’.
Both the Liberal and Labor parties focused their very first television ads of the 2016 campaign on Labor leader Bill Shorten.
Opposing a candidate is more confidence-building, and action-driving, than supporting one.
Opposition inspires more confidence in one's position than support and also helps to turn judgments into actions. This helps explain why attack ads are a crucial tool in politicians' arsenals.
The 'In' campaign has started on the back foot. Here's what it needs to do to get going.
Dr Karl shouldn’t be afraid of getting political - as long as he’s doing it for science, not politicians.
AAP Image/Mick Tsikas
Dr Karl has been criticised for fronting adverts for a government report he turned out not to agree with. But despite his lapse in judgement, he hasn't seriously breached his journalistic ethics.
Would there be a place in advertising’s postmodern era for Don Draper?
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Vote Ed, get an interesting new fashion accessory.
The news today that Ed Milband has ruled out forming a coalition with the SNP may come too late to limit the impact of the latest Tory attempt to illustrate that the Labour leader is a political lightweight…
The government’s ad spruiking proposed changes to higher education. Is it legal? And if so, should it be?
Youtube screen grab
The federal government’s recent television advertisement spruiking the benefits of the proposed changes to higher education have raised the ire of not only the opposition but also taxpayers who have reportedly…