The goal of every public appearance or interview by a politician is to “stay on message”. In itself, it’s not a malign tactic but the constant repetition of the same messages without answering questions can be a form of obfuscation.
AAP Image/Lukas Coch
Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Next generation finance bots are incredibly sophisticated.
South African police duck bricks during a protest by students over tuition fees at the Union Buildings, the seat of government, in Pretoria.
Images of South African police on social media are part of a carefully scripted performance in which the police service is heavily invested.
To avoid coming a cropper like the Church of England, religious groups should follow these handy hints.
Amid the din of cries about a 'ban' and the prayer 'causing offence' the Lord's prayer advert has got more media traction than it would had it been screened.
Not everyone thinks Corbyn needs spin.
Corbyn appears to see public relations as the pioneers of the profession in the UK saw it, as an add-on to civic society.
Walter Frentz photographed Adolf Hitler strolling with German diplomat Walther Hewel in the Berchtesgaden Alps, near the dictator’s mountain home.
The timing of Hitler's home renovations coincided with his public makeover as a statesman and diplomat.
Coal PR has been promoting coal’s benefits for decades.
A politician invites coal industry representatives to a celebration of their work at the New South Wales Parliament. The purpose? To push the message that coal is absolutely essential to our economy and wellbeing.
The hacks and flacks of old in Frith’s ‘A Private View at the Royal Academy, 1881’
Public relations and arts journalism are inextricable. And so, unlike in other areas of the media, the influence that PR has on the arts sections of newspapers and magazines is not so contentious. But…