Privacy rules enacted in Europe are affecting companies – and their customers and users – all around the world.
We need to stop blaming consumers for not reading online privacy policies and fix the system.
US privacy laws focus on informing consumers what's happening with their data; other countries specifically restrict data collection and analysis.
What scholars know, are learning and are predicting about the privacy of electronic data, online activity, smartphone use and electronic records.
Consumers can't read, understand or use information in companies' privacy policies. So they end up less informed and less protected than they'd like to be. New research shows a better way.