Stories in the media are often the first or even the only way that people hear about science and medical news. So we need to get the reporting right.
Health reporting requires asking the right questions and doing quality research. But specialist skills are also handy, especially when it comes to knowing the language and processes of science.
Yolanda Güse protesting outside a McDonald’s branch in Cape Town.
It doesn't happen often that a multinational will blink when taken on by an individual. But a passionate campaigner's successful crusade has shown how it can be done.
Peter Mutharika, President of Malawi, addresses the 69th United Nations General Assembly. He never went home for a month afterwards.
One needs to understand Malawian politics to appreciate the bizarre episode in which a state president was unaccounted for a month, leaving a nation rudderless and puzzled.
Mission accomplished: putting a positive spin on Iraq.
Journalists call it the 'dark arts', and public relations is more powerful than ever.
Getting the message across.
Lauren Hurley / PA Wire/Press Association Images
How do you keep the sympathy of people whose lives you are making more difficult?
There’s a lot of incentive to hype scientific findings but in the end nobody wins. Overselling findings can undermine the authority of scientists as well as the credibility of the sources and ultimately deceive or even endanger the public.
Sometimes scientists, the media and the general public inadvertently conspire to oversell science, and that is bad for us all.
Not Boaty McBoatface?
The NERC is not the first organisation to come unstuck by asking for public input.
Six steps the law firm could take to fix its public image.
Lobbyists still welcome.
More and more countries are shining lights on lobbyists' efforts to shape policy. For all the hope of a new politics after the Scottish indyref, the SNP government is offering a limp biscuit.
The buzz surrounding Oscar-nominated films extends to illegal downloads.
'Piracy' via www.shutterstock.com
Illegal downloads proliferate during awards season. Are film leaks simply the cost of doing business?
Australia’s Volkswagen subsidiary has come in for criticism for its handling of the crisis.
Volkswagen's command and control approach has not helped its global response to the emissions scandal, with Australian customers left waiting for more than two weeks.
Displeased: consumers have lost trust in Volkswagen – and its marketing.
Can VW rebuild public trust? Its survival may depend on repairing the image damage caused by deception over clean diesels.
Walter Frentz photographed Adolf Hitler strolling with German diplomat Walther Hewel in the Berchtesgaden Alps, near the dictator’s mountain home.
The timing of Hitler's home renovations coincided with his public makeover as a statesman and diplomat.
Wikipedia - it’s a work in progress.
That Wikipedia is used for less-than scrupulously neutral purposes shouldn't surprise us - our lack of critical eye that's the real problem.
Venezuela’s President Nicolas Maduro at the VII Summit of the Americas.
Anti-American rhetoric, however alluring to Latin American governments, should be avoided by apolitical PR professionals.
Vladimir Putin appears on the Kremlin-backed news network Russia Today. The multi-platform channel has already garnered more than 2 billion views on YouTube, making it the most-watched news network on the video-sharing website.
The airwaves arms race is on, and the Kremlin has taken a page from the playbook of its Cold War nemesis.
Uber’s take no prisoners approach to marketing has won it some influential critics.
I took two separate rides with two different UberX drivers yesterday. At no time did I feel as though my life was in danger. But in danger I was, at least according to several factions debating the safety…
Yup, that’s GQ’s new Philanthropist of the Year.
John Stillwell/PA Wire
It doesn’t take someone with the mentality of a conspiracy theorist to conclude that the decision by GQ magazine to name to Tony Blair as philanthropist of the year was one taken in the full knowledge…
The majority of edits to Wikipedia are done by volunteers.
Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people…
In the face of rising opposition to its anti-bikie measures, the Queensland government must find a way to cut through the rhetoric with facts and stop inflaming the debate.
One fascinating aspect of the Newman government’s “war on bikies” in Queensland has been the battle for the hearts and minds of average citizens. In an attempt to convince the public of the threat – and…