As much as stores would love to be able to get shoppers to go along every aisle, only 2% do.
Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers' movements, possibly driven by primal instincts, aren't so easily directed.
It’s quiet – too quiet.
Across the US and the UK, major brick and mortar retailers are battling the effects of e-commerce – and town centres could be the next casualties.
New technologies are invading fashion boutiques.
To survive the crisis, fashion companies are relying on new technologies. New players, new customer experience, big data – the whole sector is changing.
In a move that suggests physical retail stores aren’t dead, Amazon has opened three bookstores and over 60 pop-up stores in the US, and has plans for up to 2,000 grocery stores.
Urban retail space is being transformed yet again. Predictions of the demise of physical retailing in the face of online competition overlook its resilience over two centuries of disruptive innovations.
Don’t think, just shop.
Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
Disney has announced that it will be launching its own streaming service for its central brands, and another one for live sports.
Richard Drew/AP Photo
Disney recently announced a forthcoming streaming service, leading some to wonder if the company is gearing up for a battle with Netflix. But not all streaming services are locked in a death match.
The mall's inventor, Victor Gruen, envisioned thriving hubs of civic activity, rather than bland, asphalt-enclosed shopping centers. Is his original vision now being realized – or further corrupted?
Design deficiencies that contribute to conflict in public spaces often start at the edges.
Redesigning spaces of conflict starts with creating life on the edges. Geelong offers contrasting examples of city centre spaces: one with problems inherent in its design and a nearby one that works.
When they hear the music, some people want to dance. Other shoppers want to flee.
Unlike vision or touch, sound is much more difficult to control or avoid; music in particular spills across thresholds and intrudes into situations where it is unwelcome.
Deep discounts attracted hordes of shoppers to Wal-Mart and elsewhere on Black Friday weekend.
Gunnar Rathbun/AP Images for Walmart
A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there's a better strategy to make it through the holidays in the black.
The US embassy in South Africa has warned of terror threats to the country’s upmarket malls.
Governments need to build trust, especially during a time of heightened tensions around the threat of international terror attacks.