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Analysis and Comment (19)

Recommended for me? Milk appreciation group? LIKE. c r z

New mums shun Twitter and stick to baby-friendly Facebook

Although it might sometimes seem that your Facebook feed is overrun with chatter about babies, research from Microsoft has suggested that mums actually spend less time on the site after they have had children…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food. Toca Boca/flickr

Advergames play with nutrition by making fast food rewarding

Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
Friend them, like them, poke them but are they really your friends? LarimdaME

Social networking is the new out-of-body experience

Is it possible to socially interact with another person in the absence of a body and the senses? Social networking allows us to present versions of ourselves. But when we use a computer to mediate our…
The social aspects of streaming services are an opportunity for listeners to promote their tastes. Flickr/Joel G Goodman

Spotify: merging music with social media

Our relationships with music are deeply personal and intimate. But we shouldn’t forget that music is also an incredibly powerful social tool capable of bringing people together to share in an experience…
The relationship between emotional well-being and social networking is far from being fully understood. Alessandro Valli

Does using Facebook really make people miserable?

A recent study about Facebook made headlines across the world with claims that using the social media site makes people sad. But there seems to be a fundamental misunderstanding of what the research actually…
Older people embrace social media if it fits their needs. Menno van der Sman

Silver surfers forgotten in social media boom

Social networking sites such as Facebook and Twitter are an almost ubiquitous part of most young people’s lives after just a few years of existence. But the enthusiasm with which they have been adopted…
Cyber-bullies can have access to potential victims round-the-clock. wentongg

With the right tech, online bullies can be outsmarted

Recent revelations about the frequency with which children experience cyber-bullying have caused alarm among parents, advertisers that feature on social media sites and even the Prime Minister. Social…
Pop singer Justin Bieber claims 38 million Twitter followers - but are these as manufactured as his music? AAP

Not a BeLieber - twitter followers fake it both in name and nature

How many Twitter followers do you have? As a rule of thumb, the worth of a conventional blog can be measured by the number of comments it accrues per posting. If comments are the social capital of blogs…
How many likes for news that social networking can increase users' sense of wellbeing? owenwbrown

Thumbs up: Facebook might actually be good for you

We stalk our ex-partners on it, we are friends with celebrities on it, we play games on it, and we post photos of ourselves on it. But what are we really getting out of the time we spend on Facebook? We…

Research Briefs (3)