Articles on Soft power

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The largest language promotion project the world has ever seen? Chinese teacher/Shutterstock

Why China wants African students to learn Mandarin

While China’s dramatic economic and trade impact on Africa has caught global attention, there has little focus on its role in education. But there are important questions raised by China’s education push…
‘Let your mouth rejoice’ (bite the wax tadpole): Coca Cola in China. Ming Xia

China’s youth want a movie, a Coke and a Big Mac

It’s clear that the financial influence of China is now global: it has invested $75 billion in Africa over the last 10 years in large infrastructure projects while China’s state news agency, Xinhua, has…
The Sydney Opera House is still earning us soft power points. What else makes the world pay attention? M Norris

Australia has more soft power than ever but can we keep it?

Australia has moved up in the world – to seventh place on the 2013/14 Soft Power Survey published in the December/January issue of Monocle magazine. The Soft Power Survey is conducted yearly by Monocle…

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