Articles on The Art of the Presidency

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Ted Cruz speaks at a rally in Myrtle Beach, South Carolina. Randall Hill/Reuters

Ted Cruz’s linguistic chutzpah

Is 'chutzpah' actually – as Ted Cruz claimed – a New York word? And what's with the candidate's insistence on distancing himself from New York City?
Donald Trump speaks at a campaign rally in Raleigh, North Carolina on December 4 2015. Jonathan Drake/Reuters

The rhetorical brilliance of Trump the demagogue

An expert on American political rhetoric breaks down Donald Trump's rhetorical prowess, pointing to the various techniques the candidate has mastered.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background. Brian Snyder/Reuters

The branding of an American president

The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.

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