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The niche television market is now the place to be. Fred Mantel/

New rules for a new generation of television producers

Mass media is on its way out, and the pursuit and influence of niche audiences has fundamentally reshaped everything from the music industry to publishing. Now it's reshaping television.
Christina Hendricks with the Mad Men costume sketches being archived by the Smithsonian. But academics were interested in television long before Buffy the Vampire Slayer and Mad Men. Kevin Lamarque/Reuters

Mad Men, Buffy the Vampire Slayer, and the ‘Golden Age’ of television

Before Buffy The Vampire Slayer intrigued academics, shows like I Love Lucy dominated the cultural conversation. This is worth remembering, because Mad Men and The Wire didn't emerge from nowhere.
What’s the point of watching TV when you have to wait an age to talk about it? Patrik Theander

Spoiler-alert culture is taking all of the fun out of television

What is the statute of limitations on spoilers? When can you comment on what you’ve watched? And at what point is our fear of ruining other people’s television experience hindering our own?
After recent lacklustre ratings MasterChef is back with a bang – so what’s the secret? MasterChef/Network Ten

What MasterChef teaches us about food and the food industry

While MasterChef might teach us a lot about food and food trends, it also glosses over some of the harsher realities of the industry that produces this food. What's the secret to its sudden ratings boost?

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