Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
Over the past 16 years, Twitter has amassed an incredible amount of user-generated data which contains a detailed and extensive record of cultural moments. Musk’s takeover threatens these archives.
Suleman Lazarus, London School of Economics and Political Science and Mark Button, University of Portsmouth
Twitter users’ responses suggest that southern Yahoo boys are more criminalised by Nigeria’s Economic and Financial Crimes Commission than their northern counterparts. We explain why.
Jungmi Jun, University of South Carolina and Ali Zain, University of South Carolina
A team analyzed more than 21 million tweets about COVID-19 vaccines and found that negative sentiments on social media were tied to lower-than-expected vaccination rates in many nations.
Historians, archivists and other researchers got in touch with tales of their archival finds and bizarre research moments. These ranged from the quirky to the disturbing to the profound.
The differences in sentiment in areas of high and low neighbourhood amenity have been clear under Melbourne’s tough COVID restrictions. It’s further evidence of the impacts of inequity on well-being.
An analysis of social media troll activity during the 2016 election campaign shows that exposure to Russian propaganda may have helped change American minds in favor of Republican candidate Trump.
Female athletes barely receive more attention than horses and dogs. And if you’re a woman who wants to become a sports journalist, you should steel yourself for some social media venom.
The positive mood of tweets varies with time of day and season, but it’s consistently higher in parks than in built-up areas, where people are more likely to express anger and fears.
Twitter can be a useful tool in trying to predict what people think on an issue. So why did a study of almost half a million tweets on the same-sex marriage survey get it wrong?
Some may say it’s far fetched to compare a 1970s African dictator with the President of the United States. But the similarities between Idi Amin and Donald Trump are quite startling.
Nick Couldry, London School of Economics and Political Science
Donald Trump is reinventing the royal fiat by novel means: the rule-by-tweet, or ‘twiat’. This move is not an extension of popular democracy, but its enemy, and it needs to be resisted.
On Twitter’s 10th birthday, we look at how researchers have used the platform for a range of studies, from predicting the next flu outbreak to identifying the happiest city in America.