Advertisers want to know how you feel online through a process known as sentiment analysis, but it still has its limitations.
Welcome to the new Wild West.
Social media is a huge channel for false information. News organisations need to wean themselves off it.
Yelp and Twitter can help us spot food poisoning outbreaks quickly. But a new study shows the data favor some communities over others.
Twitter is made up of numerous communities clustered around all manner of topics. If all you see is the same, it's time to break out of your filter bubble.
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
Like Australia, China traditionally commemorates those who served in war in April each year, and increasingly they do it via social media.
Will recent photos of chemical attack victims in Syria provoke a short-term emotional reaction or a sustained humanitarian campaign?
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
The final battle has been fought on the popular BBC quiz show ... but new stars have risen.
News sharing on Twitter focuses on a broad range of topics, even as Cyclone Debbie dominated other news sources, as shown by the Australian Twitter News Index for March 2017.
Western Cape Premier Helen Zille 's Twitter rant about colonialism caused an uproar as it brought back memories of a brutal and violent time in South Africa.
For Western Cape Premier Helen Zille to invite black South Africans, in a casual manner, to differentiate the legacies of colonialism is asking a lot.
When leaders of weak democracies use social media to connect with their constituents, people feel heard. But Twitter responses won't give citizens what they need.
US President Donald Trump often owns the conversation on Twitter for all the wrong reasons. But why use the same tactics we're criticising him for? And what would be an appropriate response?
The US president loves to boast about his impact on the US economy. But he's a bit premature.
Demand has surged for Snapchat's stock but the loss-making company's long-term success is far from certain.
Part of HUD's budget goes to improving American cities. Social media monitoring offers a novel way to judge if that money is being well spent.
The @RoguePOTUSStaff account claims to be a genuine inside source of West Wing dirt, and hundreds of thousands of people seem to trust it.
Content creators with millions of fans are increasingly willing to voice their political views. Their influence on American politics may be in its infancy but it is growing fast.