Articles on UK elections 2015

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This Conservative Party leaflet kills three birds with one stone and is a classic example of Lynton Crosby’s campaign strategy. UK Conservative Party/Buzzfeed

Decoding the Crosby campaign: how to find voters and finish first

The British Conservative government’s re-election is the latest and perhaps most startling electoral triumph for Australian political strategist Lynton Crosby. So how did he do it?
Ed Miliband’s Labour Party gained a swing twice as big as the Conservatives did but lost seats, leading him to resign. EPA/Facundo Arrizabalaga

Voting system gives Tories a result most UK voters didn’t want

Labour, UKIP and the Greens all gained much bigger swings than the Conservatives, but were election losers. The first-past-the-post system let the Tories pick up a swag of seats with a 0.8% swing.
London, the morning after the election. Stefan Wermuth/Reuters

Did Great Britain really just get less great?

The British election has come and gone, and the results have confounded the expectations of most pollsters. Words such as “historic,” “extraordinary” and “political earthquake” have been used to describe…

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