Menu Close

Articles on Victoria's Secret

Displaying all articles

The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells. (AP Photo/Andy Wong)

Victoria’s Secret joins the ‘inclusive revolution,’ finally realizing diversity sells

Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point. Pikrepo

Thai food, living ‘hygge'… What drives us to consume products from other cultures?

According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
Model Adriana Lima walks the stage in “Nomadic Adventure” lingerie “inspired by indigenous African cultures,” at the Victoria’s Secret fashion show in Shanghai on Nov. 20. (Handout)

Victoria’s Secret does it again: Cultural appropriation

At Victoria’s Secret recent fashion show on Nov. 20, models strutted down the runway wearing Native-inspired regalia. There is no excuse for this socially irresponsible behaviour.
Two young Brazilian men at a carnival street party in Ipanema, Rio de Janeiro wearing traditional Indigenous feathers. (Shutterstock)

A guide: Think before you appropriate

Taking a practical and pragmatic approach by posing a series of questions to consider, this summary of the IPinCH guide unpacks important questions about cultural appropriation.

Top contributors

More