As we struggle to avoid temptations throughout the day, we often rely on willpower and self-control to back impulses. New research suggests a different way to think about this internal battle.
The problem with using willpower is that your head has to keep saying "NO" to the constant barrage of messages, advertising and environmental cues that operate 24/7, prompting you to eat and drink.
People who think their willpower is unlimited do better under pressure.
Every year, millions of people around the world make New Year’s resolutions. And every year, the great majority of us break and abandon those resolutions. Psychology research can help.