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Articles on women in business

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Women-focused capital financing is supposedly aimed at ending the corporate gender gap. But many equity investors, still largely high-net-worth men, still view women entrepreneurs as being deficient — and are practising what’s known as pinkwashing. (Shutterstock)

Do women-focused capital funds actually help women, or are they just ‘pinkwashing?’

Women-focused capital financing is supposedly aimed at ending the corporate gender gap. But many equity investors still view women entrepreneurs as being deficient and are practising pinkwashing.
Cathy Engelbert of Deloitte and Marillyn Hewson of Lockheed Martin are among the few female CEOs in corporate America. Reuters/Joshua Roberts

Why are there so few women CEOs?

Women occupy just 5% of the top jobs at companies in the S&P 500. Research shows the problem to be even worse.
The franchise sector might be missing out on opportunities to attract female entrepreneurs. Shutterstock

How to improve the appeal of franchising for women

Women are more willing to take risks and innovate than the stereotype suggests, but even more would likely go into business via franchising if they knew about all the start-up support they can get.
This is an unusual sight in business. Women are more likely to sit at the side of the room. The number one rule to be successful is to sit at the table. Shutterstock

Women need to start believing that they’re fabulous – then we’ll start to see change

Women need to start believing in themselves to be successful. Men own their success but women attribute it to external factors. Facebook COO Sheryl Sandberg learned this a while back.
Entrepreneurs are typically depicted as brash young men, a stereotype that may disadvantage older female business owner-operators. AAP Image/Julian Smith

Outdated views shut entrepreneurial women out of capital markets

Female entrepreneurs still face substantial barriers to international expansion, including perceived discrimination in the Australian capital markets – and that may limit Australia’s economic growth.

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