Winning formula for digital activism

There is a winning formula for successful digital activism, a study has found.

The University of Washington study said that digital activism worked best when online campaigns were combined with street-level organisation and used a variety of social media tools. And it was more successful targeting government than business.

Researchers said another important finding was that despite criticism to the contrary, digital activism campaigns were usually non-violent and rarely involved hacking.

Read more at University of Washington