Working smarter not harder: the future of manufacturing in a global economy

Manufacturing has been a force for change in the world’s economy over the past two hundred years. The early industrial revolution in Britain’s textile manufacturing in the 1750s triggered the start. This soon spread throughout Europe, North America and beyond.

Today the issue that confronts many industrialised nations is the shift of manufacturing jobs offshore to low cost of labour countries. Of particular concern is the rise of China as an emerging powerhouse of manufacturing.

This is no different for Australia. For example, in a report issued last year entitled “A more competitive manufacturing industry”, the State Government of Victoria highlighted the importance of manufacturing and proposed strategies for its sustainability. This report identified several key barriers to maintaining a competitive manufacturing sector.

The first of these is a decline in the level of capital investment in Australian manufacturing over the past 20 years. This meant that new technologies were often not being embraced by local manufacturers. This trend is illustrated in the diagram below, which compares Australian manufacturing’s investment in capital against all other industries since 1991.

Australian Manufacturing versus all industries Capital Investment Trends Government of Victoria 2011

A second barrier is a lack of skilled technical trades’ workers. This involves the loss of “niche” skills in areas where there was a global demand, but only modest concentrations in Australia.

The report also noted that 95% of manufacturers are small to medium sized enterprises (SMEs). Such firms often lack the scale and scope economies needed to secure access to export markets. They also lack resources for investment in innovation and skills training.

Finally, the report noted that there was not enough collaboration and networking. Manufacturing requires connections to global supply chains not only for market access, but also to plug into technology and knowledge transfer corridors.

Does it matter if we don’t manufacture?

Some might argue that the loss of manufacturing is inevitable and that it does not really matter. However, a deeper analysis should be cause for concern. According to the World Economic Forum, manufacturing’s share of global value added has declined steadily over the past 30 years in contrast to the rising value of services. However, manufacturing has a higher multiplier effect than most services industries. Countries that manufacture and export tend to have greater bundles of accumulated knowledge and capabilities that they can leverage for competitive advantage.

Patents and trademarks per capita 2005-2007 OECD 2012

To illustrate the value of investment in manufacturing we can look at the diagram above, which shows the relationship between the number of cross-border trademarks per capita for a range of countries, and the number of triadic patent families per capita (a triadic patent family is where a patent is lodged with the US, European and Japanese patent’s offices simultaneously). As can be seen, those countries that have high levels of patents and also strong international brands are the more affluent.

Of concern is that Australian manufacturing’s share of gross value added (GVA) has declined since the 1980s (GVA = GDP – Taxes less subsidies and ownership of dwellings). This is illustrated in the graph below, which shows the rise of services and the steady decline of manufacturing against other industry sectors.

Industry Gross Value Added 1986-2011 ABS cited in DIISR 2011

According to the Industry Innovation Council report “Trends in Manufacturing 2020” from which this graph was sourced, despite these trends manufacturing remains important. It employs around 1 million people or 8.5% of the workforce, which is almost five times more than the employment contribution of the mining sector. Most of these jobs (79%) are located in Victoria (32%), NSW (29%) and Queensland (18%).

Manufacturing does matter for not only the jobs it creates, but the additional value it offers by way of import substitution and export revenues. It also adds the multiplier effects that can flow from intellectual property and accumulated skills and capabilities.

Manufacturing also holds a large proportion of the aggregate capital stock within the Australian economy. However, over the past five years manufacturing’s annual contribution to aggregate capital stock declined significantly. This constrasts with the trend in the mining sector. This is shown in the following graph, which is from the Productivity Commission’s 2012 report “Australia’s Productivity Growth Slump”.

Annual Contributions of Mining and Manufacturing to Growth in Market-Sector Capital Services ABS cited in Productivity Commission 2012

This is in part a reason for the two-speed economy that Australia has been experiencing. While investment in the mining sector has been rising significantly, the level of investment in our manufacturing sector has fallen. According to an Australian Industry Group survey of CEO’s taken in 2011, 93% of manufacturing CEOs felt that their exports were becoming uncompetitive as a result of the high Australian-US Dollar exchange rates. Capital investment in this sector had fallen by as much as 28% and investment in R&D was declining as well.

So what can be done to revive manufacturing?

According to the World Economic Forum’s “Future of Manufacturing” report published this year at least seven major trends are likely to impact on global manufacturing over the next 20 years. These trends will require the efforts of government, business and the broader society.

The first trend is related to the need to build appropriate infrastructure to allow manufacturing industries to grow and develop. This relates to transport, telecommunications and the power and water supply systems that feed industry. Better infrastructure serves to enhance efficiency and lower costs of services.

The second trend is the need to compete for foreign direct investment to provide the funding needed for the renewal of capital stock and associated R&D. A third trend is the competition for commodities in particular scarce resources such as rare earth elements and specialist materials such as titanium. A fourth trend is the need for clean and affordable energy supplies, and the fifth and sixth trends are the need to innovate and to attract and retain talented human capital.

The final trend is the strategic use of public policy to enhance national competitiveness and address the needs of manufacturing. Some countries such as Germany, China, India and Korea have all taken steps to develop their manufacturing sectors so as to ensure they remain globally competitive.

In previous columns I have written about the need for Australia to invest more in infrastructure. This remains an important issue for our manufacturing sector. Attracting foreign investment into our manufacturing sector will require attention to be given to policies that encourage the modernisation of capital stock and boost innovation and R&D expenditure.

The federal government already has schemes in place such as the Steel Transformation Plan, Green Car Innovation Fund and the Automotive Transformation Scheme. These are administered by AusIndustry and are designed to stimulate such investment.

However, the Green Car Innovation Fund was cancelled last year by the government. This was done as a cost saving measure and to redirect funding to the Queensland flood relief. This decision triggered a warning from the nation’s large automobile manufacturers that it might risk the future of the car industry.

It is not clear how effective such schemes are or how they fit into the wider policy context of managing what has increasingly become an unbalanced two-speed economy.

As noted by the Victorian State Government’s report, the vast majority of Australian manufacturing firms are SMEs. Such firms need assistance in the face of high dollar exchange rates that impact negatively on their exports, and a flood of cheaper competitor products.

To succeed these firms need more assistance to innovate, attract and retain skilled employees, and develop their networks into global markets. It is a national challenge that has serious long term consequences if we fail to get it right.

Join the conversation

10 Comments sorted by

  1. David Poole

    logged in via Facebook

    Interesting article. The summary suggests that firms need to attract and retain skilled employees. Skill is often achieved after learning and working. If there is no chance for someone to work, than there will be a shortage of skills, even if they have completed learning. Firms are reluctant to take on people who do not already have skills. Is this catch 22? Perhaps a new way of looking at the problem is to look at a new way of getting skilled people, using a bit of give and take. Teach people, then give them a job, while coaching on the job. Coaching is said to increase the effectiveness of learning by increasing productivity by 40% or more in the first year. www.projectcoach.com.au

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    1. Tim Mazzarol

      Winthrop Professor, Entrepreneurship, Innovation, Marketing and Strategy at University of Western Australia

      In reply to David Poole

      Hi David,

      The need for skilled employees, particularly in niche or specialist areas, remains a challenge for Australia. The loss for example, of aircraft maintenance or high-tech welding and fabrication, or the design and engineering skills in motor vehicle manufacturing are difficult to replace.

      Australia's Vocational Education and Training (VET) sector has been focused too much on overseas student fee income in recent years. It has also tended to chase high demand areas such as business, which are less costly to deliver than some of those in manufacturing.

      Employers also need to invest more in training, but seem to want to hire people who are ready to go rather than take on apprentices. This is an area that deserves more policy input at both State and Federal levels.

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    2. Andrew Smith

      Education Consultant at Australian & International Education Centre

      In reply to Tim Mazzarol

      Firstly I wonder what advice is given to high school students and whether trades training is considered, especially with paradox when federal government wants to increase higher education enrolments targeting no particular occupations?

      Do not think it is a problem seeking international fee paying students with a need to get ahead, provided there are good intrusive quality control systems and as being proposed, caps are placed on particular occupations for study to immigration, if they can get past requirement for ridiculously higher level English than Australian university students.

      This may help to stop both TAFEs and RTOs focusing upon particular occupations e.g. hospitality training when cooks were on SOL, although there are still skill shortages in an important and diverse industry with significant staff turnover.

      Further, incentives (plus certainty) to invest in skill shortage training areas versus example Tim gave, business courses requiring little investment.

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  2. Lincoln Fung

    Economist

    I found the third chart puzzling. People have talked about the mining boom in recent years, but that chart does not support the mining boom, give that the mining share is generally flat or declining in recent years.
    Is something wrong with that chart?

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    1. Tim Mazzarol

      Winthrop Professor, Entrepreneurship, Innovation, Marketing and Strategy at University of Western Australia

      In reply to Lincoln Fung

      Hi Lincoln,

      The chart (3rd graph) is taken from the report "Trends in manufacturing to 2020: A foresighting discussion paper" published by the Industry Innovation Council in 2011. I have provided a link to that report in my column.

      The graph was in turn sourced to the ABS Cat. No. 5206.0. It is a measure of industry gross value added (I gave details of GVA in my column). I quote from the report:

      "Over the past 25 years, the manufacturing sector's share of total industry GVA has declined…

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  3. Garry Baker

    resarcher

    Timely editorial, indeed one that should be on our agenda at all times. However this sort of talk will fall on deaf ears in Australia, insofar as the morons running the show in Canberra are not the least interested in long term - "anything". Four year electoral windows, that's their paradigm. Like, rearrange the taxing regime, and provide zero incentive for entrepreneurs who have smart ideas. As for fostering tax inspired venture funding businesses here to seek and find new technologies/industries…

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    1. Andrew Smith

      Education Consultant at Australian & International Education Centre

      In reply to Garry Baker

      I am not so concerned about "making" things, the real value is the service or non manufacturing side. Although Nokia has problems presently, think bulk of its manufacturing occurs elsewhere e.g. have opened facility in Vietnam, reductions in e.g. Hungary, moving further east to Romania, while many inputs tangible and intangible are provided by SMEs local and remote.

      However, like e.g. Audi, is it the quality of creativity, innovation, research, design, marketing etc. that creates the real value, or in other words good manufacturing is a service industry?

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  4. Gerard Dean

    Managing Director

    Professor Mazzarol

    A refreshing article on the realisms facing the remaining Australian manufacturers.

    I am the owner and manager of a small company(17 staff) that designs and makes high technology test systems for the packaging industry worldwide. We export over 90% of production to major manufacturers in the USA, Europe, Asia and the Middle East, We average spending over 21% of TURNOVER on R&D every year (KPMG audited)

    In view of the above I have the following comments:

    - Manufacturers…

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    1. Tim Mazzarol

      Winthrop Professor, Entrepreneurship, Innovation, Marketing and Strategy at University of Western Australia

      In reply to Gerard Dean

      Hi Gerard

      I'm glad you enjoyed the article. As your post here shows, the way that we "fix" the manufacturing sector is essentially to reinvent the business model that has been used in the past but is probably no longer relevant in the future.

      I guess that the size of a business and the nature of its products may be important here. However, I agree with you that the internet has changed the game. The market is global now and you must be seeking to play on a global or at least online field…

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    2. Gerard Dean

      Managing Director

      In reply to Tim Mazzarol

      Hey Tim

      Thanks for replying to my post. It is a funny thing you mention 3 printing because about 2 weeks ago I got a quote on the industry leading system from the Melbourne agent.

      We are looking at using it for prototyping and the odd special part. It is not the answer to everything, but, boy, imagine if it improves and the price per part comes down in the next 10 years.

      Your comment about going global is accurate. When I hit the road in the mid west USA factories in the early nineties…

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