Neuroscientists tackling the age-old question of whether perceptions of color hold from one person to the next are coming up with some interesting answers.
Pristine and beautiful or black and dirty? As bushfires become more frequent and we look to Indigenous fire control practices, it is time to reconsider our attitudes to burnt earth.
The eerie San Francisco skyline evoked sci-fi movies for a reason. Filmmakers are increasingly using color grading to tinge their films with two hues, orange and teal, to unsettle viewers.
We want to be whitelisted and not blacklisted for jobs. White lies make stretching the truth okay, but you don’t want to receive a black mark on your record.
Your faithful friend's view of the world is different than yours, but maybe not in the way you imagine.
A simple chemical reaction turns the red pigment of beets into a new, nontoxic blue dye.
Green is lethal: the colour of radioluminescent paint, arsenic and chlorine gas. It is also the colour of crime fiction paperbacks.
The millennials have boosted rosé consumption: in the United States alone, 65% of them declare themselves “rosé drinkers”. How can this overall success be explained?
Being the media-savvy women that they were, suffragists realized they needed to come up with a meaningful, recognizable brand.
Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Famously feminized by the Nazis – and later used in prison cells to limit aggression in inmates – the color pink toes a shaky line between social psychology and gender stereotyping.
Zebrafish are known for their black and gold stripes, but researchers are still figuring out how pigment cells interact to form these patterns.
Through his art and his travels, 19th-century French Romantic painter Eugène Delacroix sought to understand the chaos of an era he called ‘the century of unbelievable things.’
You know you’ve hit it big when your designs find their way into millions of kitchens – and the Museum of Modern Art.
Your blood is red;
it's never blue.
Because of hemoglobin;
and the view through tissue.
While it might seem like a longstanding tradition, it’s a relatively recent phenomenon in the U.S.
Male Birds of Paradise have patches of super-black plumage that absorb 99.95 percent of light. New research identified their feathers’ microscopic structures that make them look so very dark.
People across the globe all see millions of distinct colors. But the terms we use to describe them vary across cultures. New cognitive science research suggests it’s about what we want to communicate.
New research investigates how people sequentially add new color terms to languages over time – and the results hold surprises about assumptions linguists have made for 40 years.
The global color authority seems intent on obliterating the confines of gender-color associations.