The Australian Association of National Advertisers' new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
From sharing snaps to gender reveals and shopfronts, Instagram has changed a lot about how we see the world — and how it sees us.
Social media influencers could have an impact in promoting a test and trace service and changing young people's attitudes towards COVID-19.
How a centuries-old product got a makeover for the Instagram age.
If you didn’t post it, did it even happen?
Where once we subjected friends to post-holiday slideshows, now we share travel selfies live with a remote audience. This study teased out the tension between snapping and experiencing the trip.
A whopping 12% of the population aged 13 to 38 consider themselves social influencers, according to marketing company Morning Consult.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
Ubud is host to expat yogis, digital nomads and a writers’ festival.
The road to three writers' festivals in three weeks prompts reflection on authors liberated by road trips - and those sharing the journey now.
Molly-Mae Hague and Tommy Fury on their jacuzzi ‘date’.
Is 'social influencer' a real job? It's all about work-life balance.
The body plays a crucial role in Instagram influencers’ selfies.
A study of Instagram influencers has found most employ a highly sexualised aesthetic drawn from mainstream adult film. And many are subject to sexual harassment, ranging from aggressive comments to physical threats.
Sometimes faking it on Instagram is just fine.
Bruno Gomiero/ Unsplash
Consuming too much social media when users end up comparing their lives to others more glamorous can leave one with bad feelings say researchers. But pretending or fantasizing is not all bad either.
It's worth noting some key points about copyright and ownership before signing up to social media sites like Instagram.
Hannah Shaw (Kitten Lady), with Instagram influencer BriAnne Wills (@girlsandtheircats) at a marketing event in New York, Feb. 2018.
Loren Wohl for Fresh Step/AP
Although some social media users are able to monetize their social media "likes," much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses