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Would there be a place in advertising’s postmodern era for Don Draper? Michael Yarish/AMC

After Mad Men, big money replaced big ideas

The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Prior to the introduction of jets, most commercial airplanes were propeller driven, like the DC-3 pictured here. These planes had a limited cruising altitude – and experienced much more turbulence. NOAA Photo Library

Longing for the ‘golden age’ of air travel? Be careful what you wish for

Long lines at security checkpoints, tiny plastic cups of soda, small bags of pretzels, planes filled to capacity, fees attached to every amenity – all reflect the realities of 21st century commercial air…
Our brains make judgements about images before we’re even aware of making a decision. A Health Blog/Flickr

How to help take control of your brain and make better decisions

This is the first article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Would adverts on the road take your attention away from driving? (Digitally altered image.) Flickr/Patrick Nouhailler

Adverts on the road could be a distraction for drivers

People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food. Toca Boca/flickr

Advergames play with nutrition by making fast food rewarding

Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
Too much regulation of third parties like GetUp! will hurt democracy. Paul Miller AAP

Power imbalance: why we don’t need more third party regulation

MEDIA & DEMOCRACY: In the latest instalment of The Conversation’s week-long series on how the media influences the way our representatives develop policy, Andrew Norton says there’s no need to regulate…
Cate Blanchett is among the celebrities pressed into service to persuade us on political issues. AAP/WWF

Selling the political message: What makes a good advert?

MEDIA & DEMOCRACY: This afternoon, Andrew Hughes examines which recent political adverts have been a success, as part of The Conversation’s week-long series on how the media influences the way our…
Kevin Rudd used to manage his brand well, but was toppled after an advertising campaign against him. AAP/YouTube

Democracy is dead, long live political marketing

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…

Quick disclaimers reduce sales

Quick disclaimers read out at the end of TV and radio advertisements can reduce brand trust and negatively affect sales…

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