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In the countdown to the March 28 New South Wales election, social media is a key battleground for persuading swinging voters. @lyon_brendan/Twitter

The marketing battle for NSW hearts and minds on privatisation

Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
‘Real Love’, originally written by John Lennon, gets us hooked on Monty. John Lewis

Sounds like Christmas: why advertisers are all ears this year

There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…
Sainsbury’s Christmas ad has been criticised for using World War I to serve its bottom line. Sainsbury's

Selling charity at Christmas, from Sainsbury’s to Band Aid

Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
Philip Kotler says the rise of social media is challenging the concept of brand loyalty. Gabriel Chmielewski/Mays Communications

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position…
If this man had half a brain, he wouldn’t have needed his partner to tell him how to find the best hotel deal without staying up all night. Youtube/Hotels Combined Commercial, Australia, 2013, Cole Rintoul

For Father’s Day, give us men who aren’t shown as fools and clowns

“Get your hand off it,” says the girl in the ad. Here is a cowgirl type telling men not to play with anything while driving. It’s the mobile that she means, ha ha. Why should we be concerned? Because yet…
Buying something through Facebook? Now the online giant knows if you did it on your computer or phone. CTEP AmeriCorps

What Facebook’s device tracking means for advertisers … and you

Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals' usage behaviours between devices. This means that your…
The roots of gender stereotyping are perhaps not so old as we thought. Kostsov/Shutterstock

Our ancient ancestors may have known more about gender than we do

A recent advert by sanitary product manufacturer Always asks us to think harder about the term “like a girl” by asking young adults and teenagers to run, throw or fight “like a girl”. Without thinking…
Hiptastic celebrations from the Colombian team. Robert Ghement/EPA

The pageantry, performance and publicity of goal celebrations

The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…

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