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In a world that is already filled with clutter, simplicity is a strong message. Google

Yes, Google has a new logo – but why?

Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
Many Facebook users view ads as a violation of their personal space. 'laptop' via www.shutterstock.com

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Would there be a place in advertising’s postmodern era for Don Draper? Michael Yarish/AMC

After Mad Men, big money replaced big ideas

The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
In the countdown to the March 28 New South Wales election, social media is a key battleground for persuading swinging voters. @lyon_brendan/Twitter

The marketing battle for NSW hearts and minds on privatisation

Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.

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