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Ad blockers are here to stay so advertisers need to think differently to reach their target audience. Shutterstock/Aleksandar Karanov

How online advertising can work in a world of ad blockers

Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Kim Kardashian neglected to mention a morning sickness drug’s side effects when she promoted it, which violated US regulations. AAP/Peter Foley

Drug ads only help Big Pharma’s bottom line, so why are they allowed?

Pharmaceutical companies can use prescription medication ads to mislead an unwitting public for the sake of profits. While Australia prohibits such ads, the laws don't go far enough.

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