A recent study found that an unexpected run in the NCAA men’s basketball tournament can boost enrollment.
Academic rigour, journalistic flair
Articles on Advertising
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For many, the pandemic switched the focus away from financial gain.
Many countries are experimenting with different forms of government support for journalism, but the question is about what works best and is sustainable.
Social media isn’t simply awash in conspiracy theories and extremism. It contains pathways designed to lead people to ever more extreme material.
See a package of Cup Noodles and you might think of dorm rooms and cheap calories. But there was a time when eating out of Cup Noodle’s iconic packaging exuded cosmopolitanism.
New research shows how companies were keen to be viewed as part of the solution.
Skin lighteners are being used more than ever before, especially in urban areas and among men.
A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Targeted online ads allow shady advertisers to fly under radar. History shows a need for public accountability.
Sponsorship is key to holding some of the most popular events in the world.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.
More advertising and “smarter” search algorithms are changing how Googling works.
An upcoming review of gambling legislation must consider powerful new styles of gambling advertising.
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Pinterest is the first social media brand to ban weight loss advertisements. Should other companies follow suit?
The federal government’s new adverts ignore decades of research on what makes effective advertising.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
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Top contributors
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
