The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something more engaging than what we’ve seen to date.
Academic rigour, journalistic flair
Articles on Advertising
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Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Local newspapers are a key part of the ecology of journalism.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The festive season is going to be different this year but you wouldn’t know from most of this year’s Christmas ads.
How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.
Claims that a product can boost testosterone levels imply that this will lead to a gain in muscle and strength.
Negative political advertising can actually spark more curiosity about a policy issue.
Most of Facebook’s revenue comes from the millions of small businesses that advertise on the platform.
Following a privacy policy change in 2016, Google has collected users’ data from third-party websites and apps. The ACCC argues users were misled into signing away their privacy.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
Advertising often contains secondary messaging reflecting colonial-era thinking.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
The agency’s earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.
Advertising responds to the market – so how are brands responding to a global pandemic?
Job ads are 12% lower than expected this year.
The captain of a ship, or a soul, doesn’t sail while ignoring the wind – sometimes they go with it, sometimes against it, but they always account for it.
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Top contributors
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
