Not everyone is impressed.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Preaching to the converted.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
Danger lurks when customers are the be all and end all.
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Donald Trump's support among Republican voters has remained strong even as he has disparaged a variety of groups. Will his support from his business partners do the same?
Social media can benefit or harm universities – and it must be carefully managed.
Research suggests that universities in South Africa haven't paid much attention to the potential harm that social media could cause - and the benefits it could create.
© Thomas Dekeyser
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Marilyn Monroe appeared on the cover of Playboy’s first issue in 1953.
According to a pornography historian, Playboy was always able to stay above the fray because nudity was never central to its brand.
DavidGraham86 / Shutterstock.com
The short and long-term impact of hosting the Rugby World Cup for the whole of the UK.
May the hype be with you.
The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
Google now has the unenviable task of redoing all iterations of its old logo.
It's not necessarily the redesign that matters – it's when and how you unveil it.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Erik S Lesser/EPA
Canadian tennis star Eugenie Bouchard has topped the list of most marketable athletes.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
Islamic State recruitment.
Karl-Ludwig Poggemann / flickr
Islamic State's corporate branding is drawing droves of young people to fight its cause. It's enough to make any ad agency envious.
A little branding can go a long way in the corporate suite.
Bar code on head from www.shutterstock.com
Not in terms of the Kardashian-style "personal brands" in vogue these days, but by using the practice's core principles to make leaders better and more mindful of diversity.
Protecting the brand.
There do not appear to have been any exclamations of “Je suis Torben” on social media over the last few weeks. This suggests that, in spite of the tragic and abhorrent events that have recently hit Paris…
Universities aren’t immune from ‘pseudo-events’ but it’s short-term thinking for student recruitment.
Graduates via michaeljung/shutterstock
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
The team formerly known as Steaua Bucharest.
After a ruling by Romania’s highest court, Steaua Bucharest, the country’s most popular and well-known football team, was stripped of their name, colours and emblem. Founded in 1947 as an army side, it…
Buy one get one free on UKIP MPs.
Gareth Fuller/PA Wire
Even in our always-on, wired, information-fluid age, some countries, some companies, some sectors, persist in inefficient processes because “that’s the way it’s always been done”. While some businesses…
Magic and sparkle?
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…