The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information.
Social media provide shortcuts to things we yearn for, like connection and validation. Media effects scholars explain the psychological benefits we get from Facebook that make it so hard to quit.
Facebook’s users have wildly different expectations about privacy and security. What may look like inadequate oversight in some places may be considered an overreach in others.
The silver lining to the Cambridge Analytica case is that more people are recognising that we pay for online services with not only our own privacy, but that of our friends, family and colleagues.
When thinking about regulating them, it’s useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they’re not competing with each other – or anyone else.
It’s surprising that news publishers seem to hand more power to Google because now more than ever there’s an urgency to have clear barriers between news companies, social media platforms and search engines.
The Cambridge Analytica scandal wasn’t a data breach – it was a violation of academic ethics. Maybe it’s universities, not social networks, that need to update their privacy settings.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
Facebook harvests individual users’ data and sells it to advertisers, who narrowly target specific messages to particular people not just for profit, but for partisan political gain.
Several critical Canadian elections are ahead. Here’s what governments and social media companies must do to assure Canadians that their online personal data won’t be used to manipulate results.