Labor Leader Arthur Calwell tried to leverage public opposition to conscription to gain support during the 1966 election, calling it a "sinister word" for Australians. The tactic failed.
In 1960, Harold Holt, the then-treasurer, urged the government to abolish import restrictions, resulting in a minor recession. This nearly swung the election in the ALP's favour.
The 1967 referendum fell far short in giving people what they thought they were voting for, and in giving Aboriginal people what they wanted from it.