Although Wendy’s won’t be exploring dynamic pricing until 2025 at the earliest, this type of pricing strategy is nothing new for many industries.
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Articles on pricing strategies
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Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…
ACCC Chairman Rod Sims has put drip pricing in online markets on the regulator’s hit list for the year ahead, warning there would “shortly be enforcement in this area”. It’s a welcome and overdue move…
Companies that implement everyday low-pricing strategies may alienate consumers if they come to believe low prices equal…
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Associate Professor, Melbourne Law School, The University of Melbourne
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Omar H. Fares is a Friend of The Conversation.
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