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Articles on Pseudoscience

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The Goop Lab launches Jan. 24, 2020: it will likely be full of magical thinking and unproven health stories — making it a huge conflict of interest for Gwyneth Paltrow. (Shutterstock)

Gwyneth Paltrow’s new Goop Lab is an infomercial for her pseudoscience business

Gwyneth Paltrow’s new Netflix series, The Goop Lab, raises serious questions about the spread of health misinformation as well as the conflict of interest the show represents.
We’ll say someone’s brainwashed only when we disagree with their beliefs or actions. lolloj/Shutterstock.com

The brainwashing myth

Forty years ago, Rebecca Moore’s two sisters helped plan the Jonestown massacre. But she refuses to say they were brainwashed, arguing that it prevents us from truly understanding their behavior.
A quirky quiz probably isn’t going to tell you much about your innermost essence. StunningArt/Shutterstock.com

Personality tests with deep-sounding questions provide shallow answers about the ‘true’ you

Few can resist an assessment that promises to reveal your hidden, true self. But new research suggests that people mistakenly believe difficult to answer questions offer deep insights.

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