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Articles on Social media

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A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Everything apps are designed to help you do, well, just about everything you do on a phone. Busakorn Pongparnit/Moment via Getty Images

Elon Musk aims to turn Twitter into an ‘everything app’ – a social media and marketing scholar explains what that is and why it’s not so easy to do

Everything apps offer a wide range of features, combining social media with personal finances. But creating the perfect everything app is no easy task.
Motivating young people to think critically about online risks helps them understand how stereotypes, inequalities and sexist double standards impact people online. (Shutterstock)

Young people need more support coping with online sexual harms

New approaches are needed to address the scope of abuse young people can experience when online.
Former US president Donald Trump’s repeaded false statements about the 2020 election having been “stolen” from him eventually led supporters to attack the US Capitol on 6 January 2021. Wikimedia

Conspiracy theories: how social media can help them spread and even spark violence

Conspiracy theories may be baseless, but they can have a range of harmful real-world consequences, including spreading lies, undermining trust in media and government and inciting violence.
We feel rewarded by reactions to information we share, and that can lead to good and bad habits. Linka A Odom/DigitalVision via Getty Images

Social media can in fact be made better: Research shows it is possible to reward users for sharing accurate information instead of misinformation

Fighting misinformation doesn’t have to involve restricting content or dampening people’s enthusiasm for sharing it. The key is turning bad habits into good ones.

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