Articles on Twitter

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If Twitter allows us to follow (and share) our interests, then can it make a reliable measure of influence for media groups? AAP/Tracey Nearmy/Twitter

How to measure influence: using Twitter to rate Australian news sites

News of significant job losses and organisational restructuring at Fairfax has thrown new spotlight onto the continuing transformation of the Australian media landscape. It’s clear that newspapers in their…
It’s time for Australian broadcasters to get smart about how they show live sport. If they don’t, we’ll go elsewhere. Tim McFarlane

Australian media and the Olympics: prepare for further disappointment

The Olympic Games are a fascinating yardstick for how much things have changed in the preceding four years. As Beijing’s fake fireworks beamed across our TV screens, Kevin Rudd was still Prime Minister…
Newman and Bligh face off in real life, but how do they fare online? AAP/Dave Hunt

Queensland election on Twitter: a scorecard for Bligh and Newman

With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. In the 2010 federal election campaign, my colleagues…
Kony2012 seemed to be everywhere, but attention has now turned to the makers of the video. Reyhan Dhuny

Viral video, gone bad: Kony 2012 and the perils of social media

There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed…
Tweet success and sweet success increasingly go hand in hand. Scolirk

Field of screens: it’s sport and social media for the win

In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game (once a simple matter of grabbing a beer and some chips and settling down in front of the television…
Comments posted by the writer have seen Twitter sued for defamation. Mosman Library

Will Marieke Hardy’s Twitter case change Australian law forever?

Twitter is being sued for defamation by a Melbourne man who was wrongly identified as the author of a “hate blog” directed at writer and TV personality, Marieke Hardy. Hardy posted a tweet last year to…
Brands like Qantas are finding controlling their message on Twitter is not easy. AAP

How not to use Twitter: lessons from Qantas and Westpac

For major brands, the road to social media infamy is paved with what seemed like good ideas at the time. Just this week, Qantas succeeded in having Twitter suspend the well-known spoof account, @QantasPR…
There’s no turning the tide when it comes to Twitter. Rosaura Ochoa

King Canute is alive and tweeting … and he works at Sky News

The release of Sky News UK’s Twitter guidelines for its journalists – or rather, the Guardian‘s not entirely disinterested commentary on those guidelines – has caused a bit of a stir across social media…
Electronic tools can help advance research into rare diseases through creating virtual registries. Gautheron

Move over Dr Google, the future of health is social

Pretty soon, not being involved in social media will be just as implausible as not having a telephone. If my 80-year-old dad is on Facebook and women over 55 are the fastest growing demographic on the…
Have the #occupy protestors been gagged? AFP/Timothy A. Clary

Did Twitter censor Occupy Wall Street?

In the age of social media, if we’re able to get online, engage with a few tools and connect our ideas to others who sympathise, we’re able to initiate social change. Or that’s the theory. The world begins…
Barack Obama’s web campaign helped him win the presidency. Parties should learn from it. Flickr/Scorpions and Centaurs

Democracy.net: How to create better political engagement

The increasing spread of information and communication technology has changed just about every aspect of Australian society – except democracy. The opportunities to engage citizens in the democratic process…
The numbers in Manhattan streets are far outnumbered by those on social media. Don Emmert/AFP

#OccupyWallStreet …? I’ll be there, but on Twitter

On Saturday, hundreds of protestors congregated in the Wall Street area of New York at the start of a protest dubbed #OccupyWallStreet. The aim? To “flood into lower Manhattan, set up tents, kitchens…
It’s getting harder to know where home starts and the office ends. webtreats

LinkedIn, Twittered out – the business and pleasure of social media

This week, the American National Labour Review Board ruled to reinstate five workers fired for complaining about a co-worker on Facebook. The board decided writing about work on Facebook was equivalent…
Not sharing your password is one of the basic rules for online safety. Michael Reynolds/EPA

Obama’s not dead, but does Twitter need #better #security?

On July 4, a hacker took control of one of the Twitter accounts of US broadcaster FoxNews.com and sent out several tweets announcing President Obama had been shot. Because it was a national holiday and…
Facebook is a key tool for the modern revolutionary. AAP

Facebook is the new superpower

Facebook, with more than 500 million members, has now reached superpower status. If Facebook were a country, its supporters often say, its population would rank behind only China and India. But there is…

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