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Articles sur Consumers

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One-third of customers will return to a hacked site without even changing their password, according to a recent study. d3sign/Moment Collection/Getty Images

Fear trumps anger when it comes to data breaches – angry customers vent, but fearful customers don’t come back

Companies tend to focus on appeasing angry customers after a data breach. New research shows they may want to pay more attention to customers who are afraid to return to their site.
Would you decline a free upgrade to first class in order to sit next to a companion in coach? Image Source/DigitalVision Collection/Getty Images

Travelers will refuse an upgrade to sit near a loved one – new research into when people want to share experiences

New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. (Shutterstock)

New research reveals how a single consumer group has the power to influence product pricing

Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Activists in Dhaka demand safe working conditions in 2019, on the anniversary of the Rana Plaza collapse. Mamunur Rashid/NurPhoto via Getty Images

Fast fashion still comes with deadly risks, 10 years after the Rana Plaza disaster – the industry’s many moving pieces make it easy to cut corners

Ten years after the collapse at Rana Plaza in Bangladesh, the garment industry’s deadliest disaster, reforms are incomplete. The opaqueness of today’s complex supply chain is part of the problem.
Visa and Mastercard both recently agreed to remove their no-surcharge rule, leaving businesses free to pass these fees along to customers. (Shutterstock)

How Canada’s new credit card surcharge will affect consumers and businesses

Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
A Long Island Power Authority smart meter installed at a home in Suffolk County, N.Y. John Paraskevas/Newsday RM via Getty Images

Smart meters and dynamic pricing can help consumers use electricity when it’s less costly, saving money and reducing pollution

Most households pay a flat rate 24/7 for electricity although the cost of generating it fluctuates through the day. Wireless technologies are changing that system.

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