Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Academic rigour, journalistic flair
Articles on Marketing
Displaying 1 - 20 of 371 articles
Lagos is famous for its congested traffic. Cycling could help change this image.
New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
Coca-Cola has made ambitions climate and sustainability pledges, but marketing its products worldwide will always be a top priority.
Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
Gen Z’s interest in flip phones is the latest in a series of obsessions young people have for the aesthetic of the 1990s and 2000s.
There will be not one, but seven crowns present at the king’s coronation ceremony.
The film conveys an uncomfortable truth: Jordan was merely a vessel for Nike’s meteoric rise.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Artificial intelligence is escalating the battle between spam senders and spam blockers. Recent advances could mean more convincing pitches to get you to click, buy and give up personal information.
Vapes were marketed as healthy, sexy, sleek and environmentally friendly. It’s time we clamped down on these dodgy claims.
It might be the world’s most famous album cover, but an album with a strikingly similar cover was released 30 years before The Dark Side of the Moon.
A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
A public relations move by Loblaw Companies is just the latest in a long line of big business antics stretching back to pre-Confederation fur trade in Canada.
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
Big Tobacco’s efforts to rehabilitate its image should not go unchallenged because the tobacco industry’s goal remains advancing corporate profit at the expense of public health.
Queen Elizabeth II headed up an impressive global brand, the new king must maintain this success
Top contributors
-
Professor of Marketing, University of Birmingham
-
Lecturer, Research School of Management, Australian National University
-
Director, Master of Business Administration (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
-
Professor of Sport and Geopolitical Economy, SKEMA Business School
-
Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Senior Lecturer in Marketing, University of Nottingham
-
Senior Professor, Kedge Business School
-
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Associate Professor, Operations Research, Brock University
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Director of UWA Centre for Software Practice, The University of Western Australia
-
Associate Professor, University of Technology Sydney
-
Professor of Public Health Policy, Deakin University
