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Articles on Marketing

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Busta Rhymes and P. Daddy’s song “Pass the Courvoisier” was a major hit in 2001, and reportedly led to a significant rise in the brand’s US sales. Busta Rhymes/YouTube

From Black GIs to Puff Daddy: how African Americans fell in love with cognac

Legend has it that African Americans soldiers brought back a love of cognac after service in Europe in World War II. It’s a lovely story, but the history goes back much further.
Would you decline a free upgrade to first class in order to sit next to a companion in coach? Image Source/DigitalVision Collection/Getty Images

Travelers will refuse an upgrade to sit near a loved one – new research into when people want to share experiences

New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
If you’re looking to shed a few pounds, you might want to take a close look of this burger. Shutterstock/Prostock-studio

How watching others eat junk food can suppress our appetite and help us lose weight

Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.

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