Staring at one thing for a long time can cause you to see the next thing in the opposite fashion. This neural adaptation could be the underlying physiological basis of body-size misperception.
How does your brain deal with the ambiguous and variable visual information your eyes collect? Neuroscientists think it bets on what’s the most likely version of reality.
While few will dispute that a minute comprises 60 seconds, the perception of time can vary dramatically from person to person and from one situation to the next. Time can race, or it can drag.
Anxious people tend to perceive their world in a more threatening way. That is, the more anxious a person is, the more likely they are to notice threatening things around them. This is called the threat…
In a typical kitchen or bathroom you often find the hot and cold water taps labelled red and blue. It’s common practice in industrial and interior design in many parts of the world to present information…
Adam Kucharski, London School of Hygiene & Tropical Medicine
Familiar everyday odours such as coffee and red wine are produced by a blend of different substances. Given that we know aroma is nothing but a mix of volatile chemicals, can we understand them enough…