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Articles on Social media

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Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/Shutterstock.com

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Under fire: Facebook founder and CEO Mark Zuckerberg. AP Photo/Jeff Roberson

How Facebook could really fix itself

A scholar of digital trust evaluates Facebook’s current efforts and proposes some improvements the company could make.
People feeling anxious about social interactions can find support and solace on social media. Dean Drobot/Shutterstock.com

Online social networks can help fight social anxiety

Posting on social media, reaching a group of friends all at once, can make connecting with others less threatening for people who experience social anxiety.
Although measures of teen and adult happiness dropped during the high unemployment rates of the Great Recession, it didn’t rebound when the economy started to improve. ASDF_MEDIA/Shutterstock.com

What might explain the unhappiness epidemic?

Changes in how we’re spending our free time is a likely culprit.
Many of the challenges faced by social media companies come down to failures of design. shutterstock.com

Ethical design is the answer to some of social media’s problems

Tech companies are beginning to recognise that there is an ethical dimension to their work, and that they have some responsibility for the well-being of their users.

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