‘Performances of virility’ tend to coincide with beliefs that masculinity is either in crisis or under attack.
As high-profile UFC fighters look to move into professional wrestling, the merger could leave WWE stars struggling for exposure.
The UFC is eager to advertise its promotion of female fighters – while also paying them less and stoking a climate of fear to discourage unionization.
McGregor and Floyd Mayweather Jr. will both cash in, but does a boxing novice stand a chance against a legend?
Millions of dollars will be made by both sides from the fight but does boxing have more to lose than UFC in this big money head-to-head?