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Children are influenced by sport sponsorship

Children are subconsciously absorbing sports sponsorship messages from alcohol and fast-food manufacturers, new research has shown.

A study of 164 children aged five to 12 found 76% were able to correctly match at least one sponsor with the relevant sport.

The results indicated there was potential for children to become confused when healthy activities such as sport were associated with unhealthy foods and beverages, and to incorrectly attribute healthy characteristics to these foods and beverages.

Read more at The University of Western Australia

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